The Role of Leadership in Selling

Leadership. Webster’s dictionary defines it as the act of leading. Warren Bennis defines it as “a function of knowing yourself, having a vision that is well communicated, building trust among colleagues, and taking effective action to realize your own leadership potential.” John C Maxwell, in his 21 Irrefutable Laws of Leadership, sums up his definition of leadership as “leadership is influence - nothing more, nothing less.” I say that leadership is a compelling intellectual or spiritual force that moves people to action. However you define it, leadership is either effective or ineffective.

John McKenna writes of leadership on his blog, The Leadership Epidemic. His actual premise is that “most leadership sucks, including yours.” I disagree. While there is certainly evidence to support that some aspects of individual leadership are ineffective and perhaps lacking, there is also a great deal to get excited about. Leadership requires real leaders. Are you up to the task?

Take for example tennis legend Andre Agassi. His passion in life is educating kids, both in areas of academic excellence and personal development. He is an incredible inspiration and has been featured in former President Bill Clinton’s book, Giving. He has a proven formula for transforming the public education system into a working, successful and functioning institution. Agassi has provided stunning leadership in this area, making a real difference in the lives of countless children and their families. He carefully used his resources and celebrity status to springboard his efforts. He has developed a winning system that can be transposed elsewhere.

This same kind leadership example is necessary in the selling arena as well. We must take charge and lead the selling conversation. We must demonstrate for our customer that we seek what is best for her as we work with others to provide a solution for her needs. How do we accomplish that?

1. Take responsibility for the process.

2. Genuinely desire to be of service.

3. Ask probing questions and listen carefully.

4. Take action and make progress.

5. Demonstrate commitment.

6. Follow through and follow up.

7. Communicate effectively through each selling stage.

8. Represent your customer’s best interests to others.

Customers are looking for your leadership. They want and need solutions. They want to feel confident that once they expose their needs to you, the solution process commences under your watch-care and leadership. They will never consider your competitors when you demonstrate this kind of commitment and leadership.



Thanks to Daniel Sitter for contributing this article to our Leadership Development blog:

Daniel Sitter, author of both Learning For Profit and Superior Selling Skills Mastery, has garnered extensive experience in sales, training, marketing and personal development over a successful twenty-five year career. Read his blog www.idea-sellers.com



Executive Leadership Training Program

Understanding a Need for Leadership Training

What was long thought of a desperate approach to failed leadership, executive leadership coaching has made its way into many “successful” businesses as a mainstay. IBM for instance, has permanent staff whose role is strictly to train upper management. Successful companies are looking to maintain that winning streak. Executive leadership training is meant to help executives and CEOs learn about their methods and help them go where they want to go with their business, bringing their workers and constituents along — willingly — with them. This is done by evoking change in the company’s culture.

Some Training Approaches

For the most part, executive leadership training will begin with management: CEO, executives and general managers. It’s often broken into groups, or a series of one-on-one conversations with the guide. Also if there are special groups in the office that are given specific tasks, training is provided by some guide teams to help organize an effective structure.

Depending on where management wants to go with the company and the flow of information the guide typically wants to understand the culture and thought process within the company and advises them on:

- Building trust for executives and staff alike

- Aligning belief system and promoting teamwork

- Empowering all levels to take ownership of their work

- Refining communication and transparency

Some of the pitfalls within the structure are also looked into. Mostly this has to do with the overall corporate attitude, or culture as described before.

Training is geared to create a strong corporate culture. A strong culture is where all staff responds to work direction because of strong alignment with upper management. This is basically saying the idea of merely doing something because “it’s my job,” rather than a personal feeling and the belief that doing the work is the right thing to do.

There are pitfalls to a mindless following of this as well and executive leadership training is meant to train leaders in recognizing this and finding a balance between alignment verses bandwagoning and blind allegiance mentality, which can stifle creative independent thought.

You may be familiar with past employers who, you can tell, held a position in a company that suffered from bad culture. One dominant style of executive leadership style is where there is a micro controlled system will a lot of policy and negative reinforcement measures. Bureaucracy and procedural adherence is forced upon new employees. If not like this, then the groupthink opposite could occur.

Everybody is blissfully following allegiance and working happily in their position while the company could be suffering terribly and implodes. One may venture to think of companies in the tech industry during the turn of the 21st century that were overvalued or had corruption run rampant — they possibly had a slice of this negative culture style.



Thanks to Art Gib for contributing this article to our Leadership Development blog:

Art Gib is a writer for Partners in Leadership (http://www.partnersinleadership.com) who provide executive leadership coaching. They will direct a company’s executive team in training seminars, which were initially made popular by the book “The OZ Principle.”



Management Leadership Training